In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Fresh from the stage at The Drum’s landmark B2B conference, we bring you David Haigh’s crash course in advocating for greater ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...