When I intend to work out with the Peloton app, I sometimes accidentally tap Wahoo, a different exercise app on my phone. Or sometimes my finger mistakenly wanders to another fitness-related app from ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

The examples shown are the approved color combinations for Drexel logotypes and the Dragon icon. As a standard, Pantone 294C (blue) and Pantone 7548C (yellow) should be used. Students, faculty, and ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...