Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Yahoo has enabled the merging of offline and online conversion tracking by integrating the Yahoo Conversion API (CAPI) into its DSP. According to Yahoo, the new solution streamlines campaign ...

Yahoo DSP has announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the ...