Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing ...

Salesforce Inc. has been at the forefront of the race to adopt agentic artificial intelligence over the past six months or so, with its Agentforce platform spearheading a push to accelerate automation ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. SAS’ marketing customers can now enjoy the power of generative AI. SAS ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...