Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Did you know that 98% of text messages are read within two minutes? In a world where email inboxes are overflowing and social media algorithms are unpredictable, text messaging remains the most direct ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...