Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events.

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

From the steam engine to the introduction of robots to the assembly process, technology has never ceased to change the way we work. In that sense, generative AI is just the new kid on the block—the ...

Spend on experiential marketing is up as brands respond to consumers’ growing appetite for real-world experiences. But leaders at Snap, Eventbrite, PepsiCo and Live Nation tell us there is much more ...

The latest Institute of Practitioners in Advertising (IPA) Bellwether Report for Q4 2024 shows that UK companies are cautiously getting back on track with their marketing budgets. After hitting pause ...

In terms of event impact, taking care of the marketing and communication of events is important. Otherwise, your event organisation efforts are wasted. Event marketing and communication can be divided ...