Search Labs is kicking off a U.S.-based test in the main Google app on Android for "Tailor your feed." This feature leans on the user's prompt to understand and display the type of content they want ...

Google has ended a test in which it was returning basic “blue link” search results for hotel-related searches in a handful of markets in the European Union, in response to compliance complaints ...

It's fair to say that Google was caught flat-footed by Microsoft's launch of Bing search powered by ChatGPT, as it didn't have anything similar when it unveiled its own conversational AI, Bard. Now, ...

Anurag's interest in technology was sparked around 15 years ago when he first tried a Nokia smartphone, one of those Windows-powered devices. Having only used feature phones up until then, he was ...

Google is testing a simpler search results page with “ten blue links” in some parts of Europe, specifically for hotel queries. This means less richness in results and more direct links, often to ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search results.

Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the ...

Google's new Gemini 3 Flash AI model launched as the default option both on its own in Gemini and as the engine behind AI ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top ...