Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word “book” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Credit bureaus like Experian, Transunion, and Equifax have been amassing personal data on consumers for decades, mainly to sell to marketers for targeted campaigns. To cope with demand for real-time ...