BMW is one of the most respected brands in the world of performance and luxury cars. With new players and innovations shaking up the industry, it needed a shot in the arm. Thus was born Project i. Tim ...

BMW is known for a number of things when it comes to cars: fast, sporty, renowned German engineering, and cutting-edge technology. However, on July 29, BMW added something completely new to its list ...

It’s not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand. That ...

Viknesh Vijayenthiran February 7, 2013 Comment Now! BMW will be taking its fleet of i-branded electrified concepts to the 2013 Geneva Motor Show in early March, including the i8 Spyder plug-in hybrid ...

BMW’s i3 is a revolutionary car that at its genesis was designed to be the most efficient electrically driven car on the market. The singular focus led BMW to introduce the first mass produced Carbon ...

If BMW's grand ambition for electric drive cars were an image, it might be one of those magnificent Hubble Space Telescope photos of a cloud-like galaxy punctuated by sparkling white dots. In BMW's ...

BMW has announced that it’ll be building a custom indoor track at the 2013 Frankfurt Motor Show, allowing visitors to test drive its all-new i3. The custom track, which will be almost 985-feet long, ...

It’s been a long lasting tradition in Germany for Auto Motor und Sport to hold a contest, choosing the best of the best of each year of automotive greatness. This year, BMW is well represented (as ...

With the death of the mid-engine BMW i8, the i3 is the only current offering from BMW's electrified sub brand. It was introduced for the 2014 model year and has since gained meaningful improvements to ...

The annual Ward's Auto list of "10 Best Engines" is out, but not every one of its award-winners is actually an engine. This year, Ward's expanded its award criteria to encompass alternative ...

BMW says its i3 electric compact model can cover up to 136 miles on a single battery charge, which can be extended up to 217 miles using an optional range extender. The i3, BMW's first ''born electric ...