Why, when you saunter into a game store or navigate your favorite e-tailer, is everything priced $59.99, $29.99, or $19.99? More specifically, why do all those prices end in ".99?" Why not just be ...

We all experience left-digit bias. Our minds see a price of $5.99, but the human tendency is to think $5 ignoring the price is really six bucks. I experienced it when I was approaching 70. A doctor ...

Please provide your email address to receive an email when new articles are posted on . In this video, Seth A. Waits, MD, assistant professor and surgical director of liver transplantation at ...

Tendencies like left-digit bias can have life-altering consequences for patients. By Anupam B. Jena and Andrew R. Olenski It’s tempting to believe that physicians are logical, meticulous thinkers who ...

Why, when you saunter into a game store or navigate your favorite e-tailer, is everything priced $59.99, $29.99, or $19.99? More specifically, why do all those prices end in ".99?" Why not just be ...