Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...