PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

ABCSearch announced that it has tapped Digital Element to power the geotargeting capabilities of its pay-per-click (PPC) ad network. Users conduct more than 6 billion searches per month across the ...

Auction site eBay gave merchants a $20 coupon to spend on its pay-per-click (PPC) ad network. The eBay AdCommerce program allows eBay sellers to promote listings through ads displayed in the sponsored ...