Moving beyond surveys to polygraph techniques, a new breed of market researcher tracks eye movements, skin reactions and brain waves to discover what audiences really think of ads and television ...

The polygraph is not a lie detector but rather an instrument that measures a person’s physiological changes to questions posed by the examiner. An elevated physiological response to a particular ...

The Poor Man's Polygraph consists of a series of techniques that increase the probability of detecting deception using verbal cues. The Poor Man's Polygraph provides deceptive indicators, not proof of ...

An Indiana Little League coach who trained several people to beat polygraph tests is going to federal prison. Thirty-four-year-old Chad Dixon provided training to several applicants for federal jobs, ...