AppNexus, the world’s leading independent advertising technology company, today announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform ...
AppNexus has unveiled a 'programmable' demand-side platform (DSP), an offering it claims is unique in the market, with the adtech outfit plotting “an aggressive buy-side” push in the next calendar ...
Ad tech company AppNexus has launched the ‘industry’s first’ programmable demand side platform (DSP) which uses machine learning to prevent fraud, ensure brand safety and help traders execute ...
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