Beauty creators on TikTok, Instagram and Reddit are documenting their journeys with 'Project Pan.' Learn more about the trend ...

Project Pan is an online trend in the beauty community that encourages people to use the makeup they already own before ...

As the new year inspires fresh starts and better habits, many people are also rethinking how they shop, especially when it ...

Social media is overwhelmed with “haul videos,” where fast fashion by the bushel and “backups” of beauty products are the norm. Project Pan is ushering in a new era of content that celebrates mindful ...