Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

SWOT is a business management anagram that stands for strengths, weaknesses, opportunities and threats. A business management SWOT analysis is used to study a company's strengths and weaknesses ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

After you’ve defined your career aspirations and goals (see my previous blog on how to do this), the next step is to understand more about yourself and your external environment. This is where the ...

One of the most basic lessons you learn in first year business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to ...

Discover effective, low-cost techniques for gathering competitive intelligence and how to analyze data to gain a competitive ...

My partner at the time and I took a management-analysis test to see if we were compatible. Using a Google doc, we wrote down our strengths, weaknesses, opportunities, and threats. Eight years later, I ...

A SWOT analysis is a popular tool to effectively evaluate the strengths, weaknesses, opportunities and threats to a company. It effectively becomes the foundation on which you can make informed ...