Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

As we step into 2025, the digital marketing landscape is transforming faster than ever before. Artificial intelligence, data privacy, and human-centric storytelling are reshaping how brands connect ...

As marketing becomes increasingly data-driven, artificial intelligence (AI) is playing a transformative role in the marketing technology (martech) industry. From automating routine tasks to offering ...

Time series graphs are intuitive, helping you relate a metric to time. Marketing analysts are often faced with choosing a data visualization that speaks to managers and colleagues interested in ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence (AI) holds great promise for businesses today, ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

MARKETING technology (MarTech), or tools that use technology to maximize marketing efforts, has become indispensable for businesses seeking to enhance customer engagement, measure campaign performance ...