There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

A June 14 Instagram post (direct link, archive link) includes what appears to be a screenshot showing a YouTube video with a message on the screen. “Please maintain eye contact for the duration of the ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad ...

YouTube approved dozens of ads promoting voter suppression and incitement to violence ahead of the upcoming election in India, according to a new investigation by the rights groups Global Witness and ...

One of the internet’s simple pleasures is watching YouTube with an ad blocker. You can watch as many videos as you want without constant interruptions from obnoxious, occasionally unskippable ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Update: October 31, 2023 (11:26 PM ET): After our original report about an increasing number of users being unable to use ad blockers on YouTube, the platform has confirmed to The Verge that it has ...

YouTube Premium offers an ad-free experience, but it's not cheap. If you jumped into the subscription, you may have thought it was the only way to avoid interrupting your movie trailers, cuts into ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...