Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

In our last post, Fire Enterprises (FEI) marketing maven Marka explained why a branding document is necessary to ensure FEI’s brand is accurately and consistently represented everywhere. This week, ...

Taglines are the verbal earworms of the marketing world, burrowing deep into customers’ brains and helping them remember what a campaign, brand or your entire business is about. If they’re good, that ...

Do you believe that the language a brand uses and its level of success are mere coincidences? If so, do you also believe that it’s just a coincidence that some of the biggest brands in the world also ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The tagline that will get ...

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ...

WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

Those infamous Real Housewives taglines don’t materialize out of thin air. Plenty of thought and some grit go into them. Some Real Housewives taglines come naturally. Whereas others seem to take a ...