At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Online learning is shaping the way learners access knowledge, offering flexible, affordable, and engaging educational ...

There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

Your photos deserve to exist as more than mere bits and bytes. Here's how to pick the right photo printer—whether for humble snapshots or big, bold art prints—and our top lab-tested picks. I’m the ...

4. Set When Your Screen Times Out The longer your phone's screen stays on, the more battery life you use up. You can counter this by setting the screen to turn off sooner than it might normally. If ...